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La Pub... Et ses secrets!
Low intermediate/Intermediate (Grades 6 and up) Theme: Media Literacy - teenagers and advertising. Babies, teens and adults are all targets of relentless advertising. Pascal Boucher and his classmates dissect the techniques of advertisers and suggest ways to make teens aware of the tricks of the marketing trade. This book contains one 3-chapter dialogue story, pre-reading, comprehension, vocabulary, grammar activities and a French-English lexicon. Full color illustrations. 52 pages.
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